About Me
Dale
Dale Bothe
Marketing Manager & Front End Web Developer
I am 33 years old and driven by a passion for growth and innovation. A fast learner with a proactive mindset, I continuously seek efficient and rewarding ways to enhance my personal and professional journey.
Having lived and worked in Sydney, Adelaide, and Perth, I bring valuable experience across diverse industries, from retail and office environments to warehousing and hands-on roles like painting and glazing.
My extensive expertise in technology has been a constant asset throughout my career. Starting with graphic design in 2009, I expanded into web design and marketing, leveraging these skills to elevate the market presence of businesses large and small.
From building and scaling my own e-commerce brand to managing digital projects for charities and businesses, I am committed to delivering measurable results. Together, we can achieve remarkable growth and bring innovative ideas to life.
Education
Google/YouTube
Self Taught by Google and YouTube
High School
Year 9 – The Athena School (Sydney, NSW)
Availability
Location
Perth Time Zone (Philippines-Based)
Days/Times
Flexible to work on an exact schedule or task-oriented projects.
Skills
SWeb Design & Development
E-commerce Management
Digital Marketing & SEO
Graphic Design
+
Project Management
Technical Proficiency
Analytics & Optimization
Remote Collaboration
Experience
EMarketing Specialist
Prompt Sites
2018 – 2024
- Designed and managed websites for local Australian businesses, focusing on user experience and SEO optimization.
- Provided end-to-end marketing solutions, including campaign strategies and execution.
- Leveraged insights from running my own DTC brand to enhance client outcomes.
Founder & Marketing Specialist
Quokka Mousepads
2022 – 2024
- Built a DTC e-commerce brand from scratch, managing product development, website creation (Shopify), and marketing.
- Scaled the brand to $300K in revenue before successfully selling it to another Australian business.
Digital Producer (Community Fundraising Team)
Starlight Children’s Foundation Australia
2022 – 2024
- Managed front and back-end website development for charity campaigns.
- Collaborated with external agencies to optimize email marketing automation.
- Delivered seamless digital experiences, enhancing donor engagement.
Digital Marketing & Web Manager
Prompt Glass
2016 – 2022
- Rebuilt the company’s website using WordPress, optimizing it for SEO and user navigation.
- Spearheaded content strategies to boost online visibility and engagement.
Ecommerce & Marketing Coordinator
Abrasive Industrial Distributors
2013 – 2015
- Managed ecommerce marketing initiatives and email campaigns.
- Developed and maintained company websites using Magento and WordPress.
Retail & Food
Subway
2008 – 2014
- Learned valuable skills in working within teams and working on tasks to complete within tight deadlines.
Technical Skills
TechI bring a wealth of technical expertise to the table, including proficiency in website platforms like Shopify, WordPress, WooCommerce, Joomla, and Magento. My experience extends to using Adobe Creative Suite tools such as Photoshop, Dreamweaver, and Premiere Pro for design and media projects. Additionally, I’m well-versed in cloud platforms like Google Drive and OneDrive, accounting software such as MYOB, Xero, and Unleashed, and tools like OBS for content creation. These skills allow me to seamlessly integrate technology into effective solutions.
Soft Skills
SoftMy soft skills complement my technical abilities, making me a well-rounded professional. I excel in communication and teamwork, ensuring clear collaboration in both remote and in-person environments. Time management and task prioritization are strengths that help me meet deadlines without compromising quality. I also bring leadership and project management expertise, which enables me to oversee complex projects and deliver impactful results.
Graphic Design
Experienced in using Adobe Creative Suite tools (Photoshop, Dreamweaver) for high-quality visual content creation.
Web Design & Development
Expertise in building and managing websites on platforms like Shopify, WordPress, Magento, and Joomla.
Digital Marketing & SEO
Proficient in crafting and executing strategies to improve online visibility and engagement.
Project Management
Capable of overseeing end-to-end digital projects, coordinating with teams, and delivering on time.
Analytics & Optimization
Proficient in analyzing campaign performance and optimizing strategies for better outcomes.
Remote Collaboration
Skilled in using tools like Microsoft Teams and Google Workspace to manage and execute remote work efficiently.
Portfolio
P
Quokka Mousepads Shopify Website
Mousepad Warehouse Shopify Website
Tour de Kids Raisely Website
Super Swim Raisely Website
Ride For Smiles Raisely Website
Webfanatix Wordpress Website
Flyer Design & Printing
Search Engine Position Changes
Organic SEO Project
Charity Work
CI work hard to bring happiness to those in need. I am able to do that through raising awareness and money for various charities.
I have been blessed enough to be able to raise and donate over $40,000 so far.
WWF Australia
I have done 4 campaigns for WWF Australia, raising money and awareness for the Bushfires that ripped through Australia in early 2020, a campaign for restoring the damage done by these Bush Fires, and a campaign to reduce the amount of Single Use Plastics.
Starlight Children's Foundation
Starlight is a very important charity to me, we know that happiness matters to sick kids facing the pain, fear and stress of serious illness so I took the opportunity to raise money and awareness for them. I have done 6 campaigns for Starlight so far and plan to do many more.
Charity : Water
I ran a campaign for Chairty:Water where we raised awareness and money for clean water in the West African country of Mali. The threat of COVID-19, a recently-destabilized government, and an escalating climate crisis have made the need for clean water more urgent than ever.
Contact
CWant to say hello? Want to know more about me? Give me a call or drop me an email, I'd love to hear from you.